'London is Calling'

Certitude’s first ever TV led, digital recruitment campaign launches today (Thursday 16 December) across London. This film aims to encourage people who are interested in a career in social care to join the Certitude team as well as raising awareness of the range of support Certitude offers.

As the Government has recently announced that there will be £5.4 billion of additional funding invested into social care over the next three years, this film challenges the current narrative around what it is like working in social care while also highlighting the vibrancy of working and living in London.

Marianne Selby-Boothroyd, Director of Development said:

“For those of us already working in social care, we know first-hand the brilliance of being able to support people to live good lives and we want more people to join us to ensure we continue to make a real and positive difference to people’s lives.”

Aisling Duffy, Chief Executive added:

“Working in Certitude offers the opportunity to have an often life changing impact on people’s lives as well as a brilliant career. We are very proud of this advert which challenges some outdated stereotypes and shows working in social care for what it is – fun, skilled and hugely rewarding.”

The TV-lead campaign features a 60 second television commercial on Sky Video on Demand with a longer format 90 second film running on our social media channels.

Working with Ad agency Network London, TV production company Spindle and JAA media specialists, the film explores the positive impact of working with Certitude for both support workers and people they support, while providing a call to action that everyone has a part to play with the focus on ‘London is calling’.

Marianne concluded:

“We were incredibly lucky to work with a communication team who really pulled together to get this film produced – with all involved parties offering at cost services. It’s been such a great experience getting to work with likeminded people who really understood the importance of what we are trying to achieve as an organisation.”