Our campaign was created to challenge outdated stereotypes around being a support worker and to show people what working in social care is really all about: It’s fun, takes skill and is hugely rewarding.
The award-winning TV ad was created in collaboration with media agency, JAA and creative agency, Network. It received huge positive feedback from London’s support worker community, as well as directly leading to 500 applications for job vacancies at Certitude.
Amongst those attending the event was Marianne Selby-Boothroyd, Director of Development who said:
“For those of us already working in social care, we know first-hand the brilliance of being able to support people to live good lives. Thanks to the campaign, we’ve had an amazing response from people wanting to join us. Together, we continue to make a positive difference to people’s lives.”
The award was presented at this year’s Independent Agency Awards ceremony live at the Hexagon stage, during MAD//Fest London on July 5th.